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This web site has the following in the homepage, "Welcome to the Clinical Audit Support Centre." We saw that the web site also stated " CASC announce plans for competition and innovative June conference." It also said " For the competition poster, click here. For a few more details and to register interest email infoclinicalauditsupport. News from the National conference. Interim results from CASC annual survey. SSNAP voted most effective NCA again! Congratulations once again to all those involved in the Sentinel Stroke National Audit Programme SSNAP ." The header had Clinical Audit Support Centre as the highest ranking optimized keyword. It is followed by Clinical Audit, casc, and NHS Audit which isn't as ranked as highly as Clinical Audit Support Centre. The next words clinicalauditsupport.com uses is audit. clinical audit was included and might not be understood by search crawlers.